Para Una Buena Vida™

Central to the Feria is Para Una Buena Vida™ , a research-based messaging campaign geared to the parent and student that underscores how education attainment equals prosperity for all. The campaign emphasizes three central messages designed to appeal to economic aspirations and to create a college-going culture.

PUBVFor A Better Life

1. Graduate from high school, earn at least a million dollars in your lifetime.
2. Graduate from college, earn at least another million dollars in your lifetime.
3. You will have better pay and more job opportunities by speaking two or more global languages fluently.

Para Una Buena Vida™

1. Termine la secundaria y gane un millón de dólares en su vida.
2. Gane casi otro millón de dólares mas en su vida al graduar del colegio. La educación avanzada es la llave al Sueño Americano de prosperidad económica.
3. Aprenda ingles fluyente y manteñga su español para ganer más dinero. Con los dos idiomas tendrá más oportunidades y le pagarán mejor.